Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns pdf – B
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns pdf – B
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns pdf
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns is a comprehensive guide that provides students with a practical and hands-on approach to learning marketing research techniques using Microsoft Excel. The book covers key topics such as research design, data collection methods, sampling techniques, and data analysis using Excel functions and tools. It also includes step-by-step instructions on how to conduct various types of marketing research studies, from surveys to experiments, and how to interpret and present the results effectively. The book is designed to help students develop the skills and knowledge needed to conduct marketing research projects in a real-world business setting. Overall, this edition is a valuable resource for students studying marketing research and professionals looking to enhance their data analysis skills using Excel.