Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources) by Efraim Turb
Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources) by Efraim Turb
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Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources) by Efraim Turban pdf
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Introduction to Electronic Commerce (3rd Edition) by Efraim Turban is a comprehensive textbook that provides students with a thorough understanding of the principles and practices of e-commerce. The book covers a wide range of topics including e-commerce technologies, business models, online marketing, electronic payment systems, security issues, and legal and ethical considerations. The author, Efraim Turban, is a renowned expert in the field of e-commerce and provides readers with valuable insights and practical examples to help them grasp complex concepts. The third edition of the book has been updated to reflect the latest trends and developments in the e-commerce industry, making it an invaluable resource for students, academics, and professionals looking to enhance their knowledge and skills in this rapidly evolving field. With its clear and accessible writing style, along with a wealth of real-world examples and case studies, Introduction to Electronic Commerce is an essential read for anyone interested in understanding the dynamics of online business.