Basic Marketing with Connect Plus by Jr., William Perreault pdf – Basic Marketing with Connect Plus
Basic Marketing with Connect Plus by Jr., William Perreault pdf – Basic Marketing with Connect Plus
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Basic Marketing with Connect Plus by Jr., William Perreault pdf
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Basic Marketing with Connect Plus by Jr., William Perreault is a comprehensive and practical textbook that covers the fundamental concepts and principles of marketing. It provides a clear and concise overview of the marketing process, including market research, segmentation, targeting, positioning, and the marketing mix. The book also delves into important topics such as consumer behavior, branding, pricing strategies, and promotional tactics. What sets this textbook apart is its integration with Connect Plus, an online platform that offers interactive exercises, quizzes, and study materials to enhance students' learning experience. With its user-friendly interface and engaging content, Basic Marketing with Connect Plus is a valuable resource for students looking to develop a strong foundation in marketing theory and practice.