Essentials of Marketing, 13th Edition by William D. Perreault Jr. pdf – Essentials of Marketing, 13t
Essentials of Marketing, 13th Edition by William D. Perreault Jr. pdf – Essentials of Marketing, 13t
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Essentials of Marketing, 13th Edition by William D. Perreault Jr. pdf
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Essentials of Marketing, 13th Edition by William D. Perreault Jr. is a comprehensive and up-to-date textbook that provides students with a solid foundation in the principles of marketing. This edition covers key topics such as consumer behavior, market segmentation, product development, pricing strategies, and promotional tactics. The book also explores recent trends in digital marketing, social media, and data analytics, giving students a well-rounded understanding of the modern marketing landscape. With real-world examples, case studies, and practical exercises, Essentials of Marketing helps students apply theoretical concepts to real-life marketing scenarios. Whether used in a classroom setting or for self-study, this textbook is an essential resource for students looking to build a strong foundation in marketing principles.