Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson
Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson
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Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText — Access Card Package (6th Edition) by Kenneth E. Clow pdf
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Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText — Access Card Package (6th Edition) by Kenneth E. Clow is a comprehensive textbook that covers all aspects of integrated marketing communications and advertising. This edition includes updated information on the latest trends and techniques in the field, as well as a new access card for MyMarketingLab, which provides additional resources and practice exercises for students. The book covers topics such as branding, social media, digital marketing, and strategic planning, making it a valuable resource for students studying marketing or advertising. With its practical insights and real-world examples, this textbook is an essential guide for anyone looking to understand the principles and practices of integrated marketing communications.