marketing an introduction 15th edition pdf – marketing an introduction 15th edition link
marketing an introduction 15th edition pdf – marketing an introduction 15th edition link
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marketing an introduction 15th edition pdf
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Marketing: An Introduction, 15th Edition is a comprehensive textbook that provides an overview of the key concepts and principles of marketing. It covers topics such as consumer behavior, market segmentation, product development, pricing strategies, distribution channels, promotional tactics, and marketing research. The book also discusses the role of marketing in today's business environment, including the impact of digital technologies and social media. With real-world examples, case studies, and practical exercises, this edition aims to help students understand the fundamentals of marketing and how to apply them in a variety of industries. Overall, Marketing: An Introduction, 15th Edition serves as a valuable resource for students, professionals, and anyone interested in learning more about the dynamic field of marketing.