Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback) by Armstrong, Gary pdf
Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback) by Armstrong, Gary pdf
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Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback) by Armstrong, Gary pdf
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Marketing: An Introduction (9th Edition) by Armstrong, Gary is a comprehensive textbook that provides an in-depth overview of the fundamental principles and practices of marketing. This edition covers the latest trends and techniques in the field of marketing, including digital marketing, social media, and data analytics. The book is designed to be accessible to students at all levels, from beginners to advanced learners, and includes real-world examples and case studies to help illustrate key concepts. Additionally, the book comes with access to MyMarketingLab, an online platform that offers interactive exercises, quizzes, and resources to help students apply what they have learned in the textbook. Overall, Marketing: An Introduction is a valuable resource for anyone looking to gain a solid understanding of marketing principles and how they can be applied in today's competitive business environment.