Persuasion: Theory and Research (Current Communication: An Advanced Text) by Daniel J. OKeefe pdf –
Persuasion: Theory and Research (Current Communication: An Advanced Text) by Daniel J. OKeefe pdf –
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Persuasion: Theory and Research (Current Communication: An Advanced Text) by Daniel J. OKeefe pdf
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Persuasion: Theory and Research (Current Communication: An Advanced Text) by Daniel J. O'Keefe is a comprehensive and in-depth exploration of the theory and research behind persuasion. This advanced text delves into the psychological and communication factors that influence persuasion, providing a thorough analysis of the strategies and tactics used to change attitudes and behaviors. O'Keefe covers a wide range of topics, including the role of emotions, cognitive processing, and message framing in persuasive communication. The book also examines the ethical implications of persuasion and the impact of new technologies on persuasive efforts. Overall, Persuasion: Theory and Research offers a valuable resource for students, researchers, and practitioners interested in understanding the complex dynamics of persuasion in communication.